Customer segments help us to understand a marketplace or customer base whilst customer personas help us to understand more about the lived experience of a particular group of customers within that marketplace.
Acquisition grows your customer base and retention grows customer lifetime value. And they drive growth in different ways. But, how do you drive growth? This where the intelligence and insights from customer segmentation and personas come into play.
Meaningful and memorable customer interactions positively influence engagement, build better customer relationships and boost customer loyalty. Loyal customers are repeat customers and they are also those who refer new customers to the business.
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